Between Content And Presentation
Undocumented lines of code
Of clients entering The contracts
They are the design: “Words mean everything in the interface. Every single word you choose is important, from the call-to-action button to the headline to the words in an error message. Each word, if carefully chosen, adds to the experience of the user, making them more confident and sure that they’re on the right track. When carelessly chosen, each word erodes confidence and adds confusion.”
"Interface Design is Copywriting""How to Design Words"We’re a long way removed from the static brochure-sites of the early aughts. The most successful web sites today exist more as more web publications: think NYTimes, not Services / About / Contact. Content marketing attracts & engages customers through education and a distinct brand voice that marries an effective editorial strategy with the right publishing software & social media outreach.
"What I Learned at High5 Conference""Promote Through Education"Beautiful, fast, responsive web sites are now table stakes for clients. The modern web presence is one part of a larger software ecosystem, the clearinghouse that connects all the 3rd party APIs which serve the business goals: the CRM, the marketing automation, the CMS, the email newsletter, the hardware product, and the inventory control. The value is in the integration.
"The Future of Web Development""The (Commoditized) State of Web Design"More than any others, these three video essays have influenced my vision of how we make the web for the future. Each one in a different way invites us as web makers to take a step back and consider the what & why of designing for screens, rather than just the how: what does it mean that we now spend all day in front of them, sometimes starting mere moments from the time we wake up? As Wilson Miners notes in "When We Build" (channeling Marshall McLuhan), the digital tools that we make are now making us. How do we design experiences that enrich lives through that screen time, rather than diminish them?
In "What Screens Want," Frank Chimero wants to know what the native experience of a screen is, compared to video or print. Do screens have a "grain" that, like wood, we can design along instead of fighting against? He coins a term, flux, that describes the unique motion characterizing web interfaces.
Finally, in her "Real Art Direction" series, Jen Simmons argues that we can better use the space inside our glass rectangles, suggesting that "responsive design is [not] just moving the sidebars around." Flexbox is supported by more devices than border-radius. Will we finally break free from our 2006-vintage 3-column layouts? At the intersection of these three challenging essays lies a thrilling vision for the future of content on the web.
A. Sort of! I made it as part of an application for a creative writing gig. I figure, when it comes to writing engaging web copy, better to show, not tell, right?
A. Well, the 2016 US presidential election has been on my mind a lot, dominating the media landscape as it has, and I thought it would be fun to parody it. It's timely and there's no shortage of material! It's also essentially the same pitch: "Pick me! Pick me!"
A. I started by writing it in my favorite notebook with my favorite pens, where I also sketched the rough outline & wireframes. From there, I created the bitmap graphics in Pixelmator and composited the UI in Sketch. Finally, I assembled it in Webflow. The photos are from Unsplash and I used vector icons from Streamline.
A.Nope. Although, if this goes well, I'll end up in an office of some kind.
A.That wasn't a question, mom.
A. Ljubljana
A. African or European?
A. Three
A. Jay
A. Yes
A.FF Spinoza for headlines, Lato for sub-headlines and body copy, both served via Typekit. The exceptionally lovely Trend Sans for the hero imagery.
A.Pathological inability, I suppose?
Q.What is Monaco?
Q.What is a second?
Q.Who is Ishmael?
Q.What is 'Lucy in the Sky with Diamonds'?
Q.Who is 'Alex Trebek'?
I can both juggle clubs and ride a unicycle, but not at the same time
I won $1200 last month playing poker in Atlantic City
I once briefly earned a living as a fashion model in China
No close-toed shoes from March to November is an annual personal goal
With my wife & dad, I spent the last year building a 250 SF house for us and 2 large dogs
My favorite non-web job after college is line cook at Whole Foods (breakfast especially)
Everybody is either a beach person or a mountain person; I'm the latter, though not by much
I have perfect pitch. Which has provided distressingly little material benefit, beyond courting my wife
I just wanted a ninth item here for the symmetry lorem ipsum dolor sit amet
1493
The Life-changing Magic of Tidying Up
The Great Stagnation
The Unbearable Lightness of Being
Gilead
The Curious Incident of the Dog in the Night-time